K-pop and Graphic Design: The Influence of NewJeans' Physical records on Collectorship in Mexico.

Abstract

K-pop has become a global phenomenon, with graphic design playing a key role in the marketing and visual strategy of physical albums. This study analyzes the case of the South Korean group NewJeans and how its visual approach has influenced collecting culture in Mexico, promoting social interaction, cultural expansion, and local business growth. A qualitative approach was used to examine album covers, packaging, and photocards, complemented by a literature review and a comparative analysis with the group TWICE. Results show that NewJeans’ nostalgic and innovative design featuring Y2K aesthetics and unique packaging created a strong emotional connection with Mexican audiences, increasing both demand and perceived value. It is concluded that graphic design is not merely a visual aid, but a fundamental pillar for commercial and cultural success in K-pop, especially in markets like Mexico, where both the product and the collective experience are highly valued.