Social Media and its Impact on Digital Advertising in Mexico

Abstract

Social networks arrived in the digitalized world of our era, becoming a means of mass communication and dissemination, being today a fundamental instrument in terms of the scope of marketing, where graphic design plays an essential role in digital advertising transmitted through these platforms, facilitating marketing strategies by giving the possibility of capturing visual attention of each segment through users in just moments. These lines collect data and information that identifies the most effective social media platforms for digital advertising in Mexico and expose, through a sampling from an informative perspective, the impact of social networks in our country, as well as their scope, highlighting the capacity of these platforms to connect millions of people around the world and it also share content that brings together thousands of users within reach of a click, opening a wold of advertising opportunities in marketing for companies, professionals and service providers, who have taken advantage of these platforms to position therselfs in the market or take ther products and services to new levels; demonstrating the impact that social networks have had on Mexican users in the last five years.