Gender construction from Disney's animated filmography
DOI:
https://doi.org/10.29105/pc.v3i1.20Keywords:
discourse, analysis, cinema, gender, image, construction, identityAbstract
According to Joel Bree and Giorgio Agamben (1995, 2006) mass media are power apparatus that configure thinking, in consequence, collective imaginary forms utilized to see the world.This apparatus have been used to fix subordination of women in patriarchal societies and confine them to private space supposedly to maintain the social order. In this case, stereotypes and little changes to them, suggested in the film production “Brave” (Andrews & Chapman, 2012) are analyzed, as an approach to the creation of the feminine imaginary which face a struggle between what is socially stablished as the way things must be, while the search is to delimitate this structures in benefit of acting from individual necessities, even if that implies to brake the paradigms taught to children by Disney Studios. First, ideology is analyzed as concept (Reboul & Van Dijk, 2006), in order to develop a sex-gender vision from performativity (Butler, 2007) with the aim of backup the idea of imposed patterns by society, which have been dramatized without a question about its perpetuation. Likewise, the symbolic violence (Bordieu, 2000) showed in the film will be discussed. In conclusion, It will be offered a first approach to feminine construction in order to reason the existence of a possible change in the stablished structures that have been strengthen by history.
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