Basic visual elements for the location of the individual in your enviroment: An analysis of the difference between signaling and signage

Authors

DOI:

https://doi.org/10.29105/pc.v2i1.15

Keywords:

signalling, signage, environment, individual, society, communication

Abstract

This paper is an analysis on the visual elements in the daily life of the individuals in the social context in which they develop and in the particular spaces with which they have to interact. Man has always needed to express himself through the image and that is how he has been communicated since ancient times, but also in certain spaces it has been necessary to have elements that serve as guides to locate and move faster and easier. These visual elements are classified within the signalling or signage, here begins our differentiation between both concepts and their importance in society.

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Author Biography

Sandra Guadalupe Altamirano Galván, Autonomous University of Nuevo León

PhD in Education with an emphasis in Communication and Educational Technology, she has a Master's Degree in Communication Sciences with an emphasis in New Technologies and a Bachelor's Degree in Visual Arts with an emphasis in Graphic Arts, graduated from UANL. Full-time Research Professor at the Faculty of Visual Arts UANL. It has been developed in various areas of design, such as corporate identity, editorial, development of advertising campaigns, photography; carrying out projects for companies such as British American Tobacco, Cuauhtémoc Moctezuma Brewery, among others. She is a member of the commission of academic peers as Evaluator of the Inter-institutional Committees for the Evaluation of Higher Education CIEES, she was also part of the EGEL-DISEG, CENEVAL Technical Council, she has participated as a jury in various design competitions at local and national level. She has administrative experience as Coordinator of the Department of Planning and Strategic Projects, she also served as Coordinator of the Bachelor's Degree in Graphic Design and Coordinator of the Internal Liaison Department. He currently teaches Editorial Design and Identity Design in the Bachelor's, as well as Project Management and Sustainable Design in the Postgraduate. She also directs the Editorial Department at the UANL Faculty of Visual Arts and is also the Creator of the Investigation Channel: Hola! Everything is Design, on the Youtube platform. She currently belongs to the National System of Researchers as a Candidate in the area of ​​Behavioral Sciences and Humanities.

References

Costa, J. (1987) Señalética: de la señalización al diseño de pictogramas. Barcelona: Ceac.

Costa, J. (2003) Diseñar para los ojos. Bolivia: Universidad de Medellín.

Imrei, A. (2002) Oniromancia. Budapest: Ed. Akadémiai Kiadó.

Malmberg, B. (1977) Teoría de los signos: introducción a la problemática de los signos y los símbolos. México: Siglo XXI.

Sánchez, M. (2005) Señalética: conceptos y fundamentos. Buenos Aires: Alfagrama, Ediciones.

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Published

2021-07-22

How to Cite

Altamirano Galván, S. G. (2021). Basic visual elements for the location of the individual in your enviroment: An analysis of the difference between signaling and signage. Paradigma Creativo, 2(1), 48–55. https://doi.org/10.29105/pc.v2i1.15

Issue

Vol. 2 No. 1 (2021): Enero-Diciembre 2021

Section

Articles

License

Copyright (c) 2021 Sandra Guadalupe Altamirano Galván

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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